Every role gets a clear read on its channel.
The PAD Solutions diagnostics address the full decision chain of indirect sales. Each role gets the view and priorities that match its remit.
Specific value for each decision-maker.
Channel Manager
Channel Manager, Partner Manager, etc.
You manage too many partners with too little time. You don't know which ones to invest your energy in. Onboarding takes too long, business plans are done once a year and forgotten straight away, and your dashboards are Excel files from last month.
Industrialised processes: partner scoring to prioritise your actions, active and co-built business plans, onboarding milestone tracking. You save time on admin to invest in relationships.
A Channel Manager oversees around 30 active resellers. He completes the channelDiag diagnostic in 30 minutes and immediately sees where his practice falls short of best practices. He focuses on the two priority topics revealed by the score, instead of spreading himself thin.
Sales Leadership
Sales Director, VP Sales, Head of Indirect Sales
You manage a network but lack a structured framework. The ROI of your partner programmes is hard to measure. Your Channel Managers each work with their own method, their own files, their own priorities. Alignment is fragile.
A consolidated view of commercial performance by partner, region and segment. Shared, measurable objectives. Results-driven management, not activity-driven. You demonstrate channel ROI to your CEO with credible numbers.
A Sales Director at a mid-market industrial company manages 25 distributors across 3 regions. She gathers her team around the channel360 diagnostic over half a day: each function scores and comments on the 11 topics. She walks away with a shared RACI action plan and objectives justified by the measured gaps.
Execs / C-Staff
CEO, Managing Director — Exec Committee
You struggle to assess the true contribution of channel to your revenue. Your teams report numbers, but you have no consolidated, forward-looking view. Every QBR looks more like a negotiation than a management review.
An executive dashboard with real-time channel financial KPIs. Indirect revenue predictability, drift alerts, M+3 view by partner. You make decisions based on facts, not impressions.
A CEO of a B2B software publisher with 40 active partners senses the channel is under-leveraged but doesn't know where to act. The channel360 diagnostic delivers, in half a day, a quantified map of maturity across 11 topics and the 5 priority gaps to address. He decides on facts, not impressions.
Partners
Resellers, integrators, ESN, etc.
You don't know exactly what your vendor expects from you. Targets shift, programmes evolve, and you struggle to position yourself clearly in their ecosystem. You spend time in meetings with no visibility on the deals you could be co-signing.
A shared, readable business plan. You can see your objectives, your actions, your gaps. You anticipate your Channel Manager's expectations. You accelerate deals through structured co-selling. The relationship becomes a true partnership, not one-way reporting.
A SaaS publisher shares the results of a joint diagnostic with its integrators. Each partner clearly sees the topics where the relationship can improve and the shared priorities. The exchange becomes a real partnership dialogue, grounded in objective gaps rather than gut feeling.
Adapted to your sector's realities.
SMBs and mid-market companies selling through reseller, integrator or SI networks.
“Are you getting the most out of your partner ecosystem?”
Structure your partner programmes, align resellers and SIs with your product roadmap, measure the true ROI of each partner.
SIs, ESNs, consulting companies and digital platform vendors with a specialist partner ecosystem.
“Is your ecosystem well managed to support your goals?”
Coordinate your ecosystem with a unified view of performance. Share objectives, track execution, spot imbalances before they cost you.
Manufacturers, OEMs and industries with an indirect sales network.
“Some partners perform, others stagnate — and you're not sure why?”
Identify white spaces, adapt programmes by partner type, manage your network on data.
Assess your indirect sales strategy
Request access to our diagnostics or talk to a PAD Consulting expert.